SWE Strategy Communications
Hello All,
As you have heard throughout this year, one of the Mega Issues Teams is working on helping the BOD and a few others rewrite the strategic plan. The current plan is clunky and we have no good way of updating it. The objectives get dragged along each year and we try and fit around this plan that doesn’t make sense anymore. The team has done a lot of great work over the past year. Below out lines the new plan and the processes that evolved with it.
The Region B Senators would like to discuss these changes with you. The Senate has been presented this information and will vote on a motion to approve the new plan May 1-15. We would like your feedback. Please comment or join us on May 2.
Please join us on the phone:
Date: 2 May 2013
Time: 5 pm PT / 6 pm MT
Dial-in: 559-546-1000
Code: 1088219#
The Mission, Vision, and Core Values were reviewed early last year and unchanged.
Two small teams, made of the Senate and Strategic Planning Committee, developed the new Value Propositions and Vivid Descriptions You have all seen these, they were approved by the BOD and Senate before Conference last fall.
That work led into the creation of the new Strategic Plan. The new plan is focused on 3 main goals, each having strategic objectives below them.
Goal 1: Professional Excellence: SWE will develop women engineers at all stages of their personal and professional lives.
- Objective 1.1: Develop an education-, experience-, and exposure-based portfolio for all career and life stages and paths
- Objective 1.2: Develop new markets and strengthen existing markets for the education, experience, and exposure portfolio.
Goal 2: Globalization: SWE will be recognized as a global, inclusive organization, promoting diversity and inclusion and serving women engineers wherever they are.
- Objective 2.1: Partner with global employers to promote the SWE brand.
- Objective 2.2: Partner with other organizations to promote achievement of common goals through the SWE brand.
- Objective 2.3: Develop a flexible SWE governance structure that supports globalization and inclusion.
Goal 3: Advocacy: SWE will advocate for the inclusion and success of women, present and prospective, in engineering and technology.
- Objective 3.1: Lead advocacy efforts with government and through the media.
- Objective 3.2: Provide resources for individuals to advocate for the Society’s Mission and for themselves.
- Objective 3.3: Create opportunities for and improve access to careers in engineering and technology by impacting those who influence career choices for women and girls
- Objective 3.4: Advocate with employers and academic institutions for the recruitment, retention and advancement of women on women’s own terms.
Process Changes:
Next:
If adopted by the Senate in May, the new strategy will be in place for the new fiscal year. The new strategy will be communicated down through the Senate and Sections, from Headquarters from Region leaders, and announced at conference and through SWE publications. Once approved, the new BOD will begin laying out the goals for the new FY and the operational plan for the year; ready to be distributed at the beginning of FY14.
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